7 Ways for advertising your preschool

Deciding marketing strategy is very necessary for promoting your new preschool or to increase enrolment in your school. It may be appearing to be a difficult task to you but you can do it with great ease by using the power of creativity and making strong bonds with other local businesses. There are many methods by which you can advertise your preschool in Singapore such as:

Online advertisement:-

It is one of the effective ways for advertising your preschool as nowadays many people spend most of the time on social networking websites. You should create a great website and upload attractive pictures of the children on it. It is also essential to check all contact details before uploading it on your website. You can also make your preschool registered on various online local business registries. Starting a blog and inviting your favorite clients to post comments is also a good idea for growing enrollment.

Grab attention of local people:-

Advertising locally is equally important as advertising online. You must distribute pamphlets, brochures and business cards in your community. You can also give advertisement of your nursery school in the local newspaper. Some events can also be organized in your society to build a trustworthy relationship with the parents.

Quality of teaching:-

You should also publicize the higher qualifications of your staff. If any teacher has an extraordinary talent in addition to academic skills then you can mention it also in your advertisement. You can also describe how your staff takes good care of kids in it. The various teaching methods can also be added to it.

Offer incentive to current customers:-

It is the most popular technique used to encourage enrollment. If any person refers your nursery school to anybody then you must give rewards or a special discount to him or her. You should keep the existing clients happy in order to get more customers.

Provide excellent services:-

You should provide unique services to your customers such as expanding hours of operation. Word of mouth is one of the best means for growing your business. You must exhibit friendly behavior as it will help you a lot in winning the trust of the people. It would be better if your staff will deliver a personal touch like sending birthday cards to the children. You should also mention about the transportation facility in your advertisement.

Hygiene standards:-

It is also essential to provide information regarding hygiene standards. You can also make people aware of the medical supplies you have in case of any emergency. If you will train your staff in first aid then it will attract a larger number of people.

Appealing curriculum:-

Curriculum also plays a great role in gaining customers. The curriculum of your nursery school should look stunning. You can get it done by mentioning the fun loving activities in your flyer. Your curriculum should focus on academic and motor skills so that the kids can develop mentally as well as physically.

How to select the best nursery school in Singapore

Are you facing difficulty in choosing an appropriate preschool in Singapore? It is very important to select the right preschool as it will decide the future of your child. There are so many nursery school in the Singapore that anybody can get confused but you do not have to stress  as we will provide you with some effective ways for selecting the best nursery school in Singapore.


It is the first thing that you should look for while deciding preschool. You must ask the teachers about the safety measurements such as:

What type of medical equipments they have?

Is there any separate room for keeping cleaning material?

Do they have child-friendly toys?

Is there any emergency fire exit?


It is also one of the major factors that will help you in choosing a preschool in Singapore. If the distance of the nursery school from your home is small, that centre will be suitable for you because you can drop off and pick up your child on time with great ease. It will also aid you in saving your time.

License of the preschool:-

You should make sure that the nursery school has got a license from the Ministry of Social and Family Development. If you want to check the standard of the preschool then you can get it done by observing the length of tenure. A short tenure will show that there is a larger number of issues that have yet to be recognized.

Staff members:-

It is preferable to ask the head of the school about the credentials of the staff members. You must enquire about the discipline philosophies and minimum qualifications of the teachers. It would be better if you question him whether staff is certified or not.

Reputation of nursery school Singapore:-

Reputation also plays an important role in deciding nursery school. You can also take advice from your closed ones such as relatives, neighbors friends, etc. The parents of existing school children can also provide you with some valuable information about the nursery school. You can also confirm it by visiting the website of that centre and reading reviews.

Fees and associated costs:-

You should also better understand the fee structure as well as associated costs of the preschools. If you and your husband are able to pay the fees in a convenient manner then finalize that preschool. Moreover, there are many subsidy schemes made by the government to help parents, so you can make use of it. Some preschools also offer a trial period, so you will get some time before making a final decision.

Timetable and Co-curricular activities:-

You must enquire about the lunch and nap timings of the nursery school. Different preschools have different curriculums such as Montessori, Project, and Integrated. So you have to decide which one will be perfect for your child. You should also ask them about what type of co-curricular activities will be taught to children. You must make sure that your child takes interest in those activities.

Simple Strategies to Treat a Shy Child

When you hear a shaky voice with soft tone of a child then most of the times it represents a shy nature. It is observed that shy students often find difficulties in expressing their opinions among people; lesser engagement in active classroom sessions is one of the common examples of shy student’s behaviour. One important thing to understand is that shyness is actually a combination of various feelings or emotions like embarrassment, apprehension, tension and fear, etc. Teachers and parents must understand this fact that ignoring such behaviour of children can lead to difficulties in his/her overall social development as well as learning ability.

Here are a few strategies developed by experts of child care centres in Singapore that can help teachers and parents to deal with shy children:

Introductory Activities:
Try to make a shy child feel comfortable for introductory activities and to build up their confidence. It is good to arrange a small or large group for their interactions. Let them talk about their favourite animals, colours, family members and all that they love around. Allow students to talk to each other, shake hands and respond for some simple questions about routine life.

Listen Patiently:
Make sure that when the child is communicating with parents, teachers or classmates, listeners must show patience and add active responses whenever required. It will help a shy child to express his/her fears and emotions; when someone seems to be understanding for a child then they feel it is much easier to talk.

Give them time to prepare:
A shy child always demands more time and space to be comfortable with situations around them. Don’t try to be in hurry all the time, let your shy child take some time to get ready to express their thoughts. Parents need to spend more time to improve their communication and let them feel protected, confident and free from fear while expressing their emotions and feelings.

A good Preschool can help:

There is no doubt to say that preschools can set better environment for overall growth of child even if he/she is of shy nature. Always prefer to choose a pre-school like a child care centre in Singapore where your little kid can get right environment and opportunities for growth. It is important to have a well planned teacher to student ratio in preschool so that you can ensure that your child will get enough time from those experts.

Let them face people:
It is good to take your child for some family functions or some gatherings like birthday parties where they can find time to talk to other children. It helps shy kids to recover their feeling of fear of crowds and improves their emotional balance. Organise some picnics with some of your family friends and close relatives where your shy kid can get enough time and space to communicate with near and dear ones. A child always demands attention and parents as well as teachers are responsible for setting up a motivational and inspiring environment for their overall growth.

Interesting and Easy Ways to Raising Bilingual Children

Right from birth to the age of 7 years is the best period for language acquisition in children. The parents who intend to educate their kid in an English medium school but have Mandarin as a mother tongue should leverage optimal efforts to use this time to educate their children in both languages. Since, a large section of people speaks this language worldwide, it is not difficult to find a mandarin playgroup for your child. Following is a concise guide to maintain the right balance in the teaching process to keep the child comfortably going with the learning process for both languages.

Native Language Conversation and Learning Should Start at an Early Age

From the day one, your child sees the family members communicating in the mother tongue. This acquaintance creates a comfort zone for teaching them the language quickly without problems.

Consider the Importance of Teaching the Native Language Seriously

Children can easily grab a language when in a larger community. Once your child starts going to school, he/she will very rapidly adopt the things easily and have a good grasp over the foreign language within a short span of time. When the learning schedule becomes quite engaging and tough, it will be impossible to manage some extra time to educate the child in their native language. It is not right to leave that to chance. You can use the time before joining school to teach the minority language.

Send the Child to Playgroup Events in Mandarin

During the preschool stage, the playgroup activities are vital for the overall development of the children. If you choose to send your kid to the mandarin playgroup programs, it will make the learning process great fun and interesting.

Choosing a School Teaching Both of the Preferred Languages

It is an awesome idea if you find an English medium school with Mandarin as a second language. While this is not a tough challenge, you may not always find the right combination. The second language is also very important for the curriculum. This will ease the job for the parents.

Read Bedtime Stories in Native Language

While parents prefer to talk to their children in mother tongue throughout the day, many do not realize that reading out some storybooks at the night in the same language can also be beneficial. You can also gift them video games with instructions in this language. These little steps will make the learning process fun for the children.

Keep Books and Music CDs in Native Language
You can purchase some books that are of great interest to the children in native language. Play some popular songs in the same vernacular so that the child is habituated with learning the dialects.

There is no harm in sending your child to mandarin playgroup events. According to Pearson, the children require the right “motive and opportunity” to learn and speak a language. Since, this is your mother tongue; your children are familiar with the language atmosphere at home. The sense of familiarity at the new place will be equally interesting for the child. Last but not least, children respond fantastically to lessons taught in the play school.